Idris Elba’s New Superdry Range Is Fashion Fit For James Bond

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Idris Elba first unveiled his latest fashion collaboration with Superdry at London Collections Men in June and now we finally get to see the clothes in stores.

The Hackney-born star headed to Superdry’s flagship store in London to reveal the highly anticipated autumn winter 2015 collection to the public.

Elba’s 250-piece collection sees the return of his signature IE graphics, and some of the key pieces have even been named after his own personal journey.

Idris Elba models his latest collection for Superdry

Designed alongside Superdry Co-founders James Holder and Julian Dunkerton, the opportunity to collaborate appealed to Elba due to a natural bond with the men behind the brand.

“We’re three British lads who’ve worked hard to get to where we are,” Elba said.

“I’m passionate about what I do and always give 100%. If I had the opportunity to have any influence in fashion, this is it.”

“I’m not a designer, but I’m passionate about clothes and I know how men want to look. Functionality and durability were key things for me.

“It’s a ’24-hour’ collection; clothing guys can look and feel great in from day to night.”

Elba at the collection launch at Superdry, Regent Street, on Thursday 26 November

Grounded and cool – Elba’s urban signature style resonates throughout the range.

Deep tonal colours are paramount; a fusion of midnight blues, graphite greys, and jet-black sealed with signature-scar detail and a pop of cobalt blue, which emphasises the finest fabrics.

But is it a collection fit for James Bond? Only time will tell…

The Idris Elba + Superdry collection is exclusively available at premium Superdry stores globally and online from 26 November.

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